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Joona Aalto

YTK illustrations

Client: YTK

Studio: Jelli Spagetti

Agency: Drama Queen

Illustrations for the Finnish National Unemployment Fund (YTK) that showcase the human side of their operations and the diverse range of people who use their services. The illustrations were designed to be flexible and adaptable, allowing each element to be used separately as needed. Through a combination of characters, backgrounds, and objects, the illustrations capture the unique stories and experiences of YTK's clients. By emphasizing the personal and relatable aspects of unemployment and financial support, the illustrations bring a sense of empathy and understanding to the often-stressful process of navigating job loss and financial instability. Our team at Jelli Spagetti created the illustration style for YTK from scratch and crafted these illustrations with lightness, colorfulness and joy in mind.

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