Animations for S-Ryhmä featuring a group of characters that were brought to life with unique personalities and quirks. From awkward dads busting out viral dance moves to enthusiastic teens showing off their latest trends, each character had their own distinct personality and sense of humor. The campaign aimed to connect with a younger demographic and showcase the diversity of S-Ryhmä's offerings.

I was responsible for bringing the characters alive in these short but relatable animated commercials.