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Joona Aalto

Lucky Juce – Monster Mash

Studio: Jelli Spagetti

Lucky Juce is an inclusive LGBTQIA+ club night that centers around pop music, creative self-expression through fashion, fostering a sense of community and having fun. The idea behind the project was to promote diversity and inclusivity in the Helsinki scene by bringing together people from all walks of life who identify under the LGBTQIA+ spectrum, and to showcase the talents of queer artists. One of the events hosted by Lucky Juce was Monster Mash, which was held at Pien Brewery in Helsinki as a special Halloween edition of the party. The aim was to create a festive and welcoming space for everyone to come together and celebrate the LGBTQIA+ community while enjoying a night of music, dancing and socializing. Lucky Juce – Monster Mash’s visual identity features a playful and recognizable illustration of a demonic mouth. This design was chosen to capture the fun and irreverent spirit of the club night, while also creating a distinctive and easily recognizable brand. The demonic mouth symbolizes the club's commitment to pushing boundaries and defying norms, while still creating a welcoming and inclusive environment for all members of the LGBTQIA+ community.

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