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Joona Aalto

Lucky Juce – Head in the Clouds

Client: Lucky Juce

Studio: Jelli Spagetti

Lucky Juce is an inclusive LGBTQIA+ club night that celebrates pop music, fashion, and community. The project was established to bring together the diverse range of individuals who identify under the LGBTQIA+ umbrella and highlight queer arts in Helsinki's scene. Head in the Clouds was the first virtual club hosted by Lucky Juce. The concept was to create a virtual environment where attendees could be whoever they wanted and remain anonymous if they desired. The event was awarded Silver Peak in the Joker category at Grafia's Best of the Year 2020, a prestigious Finnish design competition.

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