Animated illustration for Grafia Ry, a Finnish association of Visual Communication Designers, to help them spread the word of their 2021 project grant.

The concept surrounds our main character, a magic, grand, surrealistic being who is surrounded by flying letters representing the wonderful projects.
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The concept focuses on the artistic and personal side of applying for a grant, the many ideas one has and how they are carefully prepared and thought through, like love letters.

We at Jelli Spagetti came up with the concept together while I created all the visual materials and brought it all to a glossy finish.