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Joona Aalto

Cinemaissí – Latin American Film Festival

Client: Cinemaissí – Latin American Film Festival

Studio: Jelli Spagetti

Visual identity for the Cinemaissí - Latin American Film Festival 2017 "The Borders of Transculturality" held in Helsinki, Finland, was designed with the concept of visualizing transculturality with organic elements that resemble plants, roots, and creatures loving, growing and merging into one. The use of organic elements such as plants and fluids represented change and the idea of being in between and merging into another freely. The visual identity was also partially abstract or undefined, reflecting the borders of transculturality. The animations were designed as loops that can be mixed together freely and randomly, creating nearly endless possibilities and variants for use in different materials and platforms.

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