Lucky Juce - S01E01 "ICON"
Lucky Juce is a LGBTQIA+ club night that strongly focuses on pop music, self expression through fashion, fun and community.
The project was born out of desire to diversify the Helsinki scene, bring together all the different kinds of people who live under the LGBTQIA+ umbrella and showcase the queer arts in the spotlight it deserves.
S01E01 "ICON" invited people to bring the most extravagant outfits to a space filled with iconic music and visuals joined the Swedish performer COBRAH.
I produced the illustrations and animations keeping in mind all the iconic people who have contributed greatly to pop and queer culture. The animations were used in the marketing materials and in the projections on the main stage.