Lucky Juce - Head in the Clouds

Lucky Juce is a LGBTQIA+ club night that strongly focuses on pop music, self expression through fashion, fun and community.

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The project was born out of desire to diversify the Helsinki scene, bring together all the different kinds of people who live under the LGBTQIA+ umbrella and showcase the queer arts in the spotlight it deserves. 

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Head in the Clouds was our first virtual club and it was a success. The idea behind the concept was to meet in the clouds, in the web and how you can be anything you want in a virtual environment, or remain anonymous if you wished so.
The project was awarded Silver Peak at Grafia’s Best of the Year 2020, a Finnish creative design competition, in the Joker category.