Lucky Juce - Head in the Clouds
Lucky Juce is a LGBTQIA+ club night that strongly focuses on pop music, self expression through fashion, fun and community.
The project was born out of desire to diversify the Helsinki scene, bring together all the different kinds of people who live under the LGBTQIA+ umbrella and showcase the queer arts in the spotlight it deserves.
Head in the Clouds was our first virtual club and it was a success. The idea behind the concept was to meet in the clouds, in the web and how you can be anything you want in a virtual environment, or remain anonymous if you wished so.
The project was awarded Silver Peak at Grafia’s Best of the Year 2020, a Finnish creative design competition, in the Joker category.