I was asked to develop a recognizable yet fun illustration style for Holvi, a digital banking service for freelancers and small businesses. The main purpose of the illustrations was to bring back the humanity that Holvi had lost during the years and add emotion to the user experience. 

The characters were created to not only to enrich the way they talk visually to the users through the product, but also to accompany messages and ideas in advertisement and in all the PR and marketing situations that require any visual strategy.