Cinemaissí - Latin American Film Festival
Visual identity for Cinemaissí – Latin American Film Festival 2017 “The Borders of Transculturality” held in Helsinki, Finland.
The concept was to visualise the very idea of transculturality with organic elements that resemble plants, roots and creatures loving, growing and merging into one. We chose to use organic elements such as plants and fluids to represent change and the idea of being somewhere in between and merging into another freely. Like the borders of transculturality, the visual identity would also be partially abstract or undefined.
I designed the animations so that they consist of loops that can be mixed together freely and randomly, creating nearly endless amount of possibilities and variants to use in different materials and platforms.