CINEMAISSÍ LATIN AMERICAN FILM FESTIVAL
Visual identity for Cinemaissí – Latin American Film Festival 2017 held in Helsinki, Finland designed in collaboration with Art Director Leandro Correa.
The concept was to visualise the very idea of transculturality with organic elements that resemble plants, roots and creatures loving, growing and merging into one. We chose to use more organic elements such as plants and fluids to represent change and the idea of being somewhere in between and merging into another freely. Like the borders of transculturality, the visual identity would also be partially abstract or undefined.
CONCEPT Leandro Correa & Joona Aalto ART DIRECTION & GRAPHIC DESIGN Leandro Correa ILLUSTRATIONS & ANIMATIONS Joona Aalto